WordPress.com Homepage Redesign

Brand and site design
Role: Creative Direction, Design


Credits:
Content lead: Greg Fox
Development lead: Michele Bosi
Frontend animation: Dom Porada
Testing and outline: Nicholas Garofalo
SEO lead: Jessie Harris
Stakeholders: Monica O'hara, Kinsey Wilson, Vidhya Ravi

This is one of the most ambitious design projects since I’ve joined Automattic. I was tasked to redesign our highest trafficked marketing page along with messaging lead Greg Fox. Working with a cross functional team and a vigorous feedback loop with the executive team, we’ve arrived at the latest iteration of the page. 

A messaging and design makeover

From a design standpoint, we wanted to give our homepage a facelift. The old page was feeling a bit traditional and outdated. It also focuses on what our customers can do without explaining what our product can do.

wp-home-2020-compare-1

Key results

+7.6%

+2.61%

+4.63%

 Visit to purchase conversion rate

New user registrations

Purchases

wp-home-2020-build-1

The new design

For the new solution, we wanted to give visitors to our page a quick glance into our product offerings on first scroll. We also elevated the design aesthetics into a more fresh and modern feel.

wp-home-2020-grow
security-type-opt-2x

I even managed to create a computational art piece for the security content. The word secured is made up of various kinds of internet attacks.

Selected Works

WordPress 5.0 launch videocreative direction, motion, animation

goodform. identitycreative direction, branding, design

WordPress.com homepage redesigncreative direction, design

Nickelodeon Comic-Con Experiencecreative direction, experiential

Automattic x Tumblrmotion, design

The Tunnel Seriesmotion, computational art

The Rainbow Seriesmotion, computational art

The Spiral Seriesmotion, computational art

WordPress 15th Anniversarybranding, logo, design