Brand and site design
Role: Creative Direction, Design
Content lead: Greg Fox
Development lead: Michele Bosi
Frontend animation: Dom Porada
Testing and outline: Nicholas Garofalo
SEO lead: Jessie Harris
Stakeholders: Monica O'hara, Kinsey Wilson, Vidhya Ravi
This is one of the most ambitious design projects since I’ve joined Automattic. I was tasked to redesign our highest trafficked marketing page along with messaging lead Greg Fox. Working with a cross functional team and a vigorous feedback loop with the executive team, we’ve arrived at the latest iteration of the page.
From a design standpoint, we wanted to give our homepage a facelift. The old page was feeling a bit traditional and outdated. It also focuses on what our customers can do without explaining what our product can do.
Visit to purchase conversion rate
New user registrations
The new design
For the new solution, we wanted to give visitors to our page a quick glance into our product offerings on first scroll. We also elevated the design aesthetics into a more fresh and modern feel.
I even managed to create a computational art piece for the security content. The word secured is made up of various kinds of internet attacks.
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