Role: Creative Direction, Creative Strategy
To introduce a big milestone in WordPress history, I’ve creative directed this short animated film, along with my colleagues, Matias Ventura and Josepha Haden Chomphosy, to celebrate the release of WordPress 5.0. It’s a huge deal in that the brand new block editor is included with this new release. Not to mention with a software that powers 30+% of the Internet. We also premiered this video during the biggest WordPress event of the year — WordCamp US.
Working with the agency Thinkmojo, we created this jazzy film.
As a followup to the first video, we created a more in-depth narrative around the new block editor. Aiming to expand on the idea and inspire people of the possibilities it enables.
WordPress 5.0 launch videocreative direction, motion, animation
P2 sizzle videocreative direction, motion, animation
goodform. identitycreative direction, branding, design
WordPress.com homepage redesigncreative direction, design
Under Armour Cam Newton Snapchat gamecreative direction, design, motion
Nickelodeon Comic-Con Experiencecreative direction, experiential
Automattic x Tumblrmotion, design
The Tunnel Seriesmotion, computational art
The Rainbow Seriesmotion, computational art
The Spiral Seriesmotion, computational art
WordPress 15th Anniversarybranding, logo, design