The Sycamore Kitchen Identity Design

Branding, Design

I was tasked to develop the identity of The Sycamore Kitchen, a new restaurant created by the beloved Los Angeles chefs/owners of Hatfield's, Karen and Quinn. The concept was a neighborhood cafe that serves seasonal vegetables and farm-fresh ingredients.

As food is one of my passions, I really had fun developing the different concepts. It needed something rustic but modern, so we ended up going with a simple, yet classy typewriter-inspired logotype. 

The business cards I design also followed a clean, yet elegant layout.

The logo is also used throughout the restaurant. Including their signage and packaging using a stamped approach to extend the rustic, handmade theme.


Early Explorations