Role: Creative Direction, Branding, Design, Motion
High Road Cycling is a new cycling store in bustling Georgetown, Washington D.C.. Their concept is to provide folks with highly curated cycling gear, bikes, and a community for the local area.
I worked with their founders to build a brand strategy, and developed a visual branding system for both marketing, and in-store retail use.
I redesigned the Grace Street Coffee beans packaging in concert with the High Road Cycling grand opening.
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