Role: Creative Direction, Branding, Design, Motion
Goodform is a startup in the financial space aiming to make fund management painless. Their goal is to use smart programming to automate and smooth out some of the more tedious aspects of fund accounting and statement creation.
I worked with their founders to build a brand strategy, and developed a visual branding system for both marketing and product use.
A brand book is produced to provide visual identity guidelines for future uses of the brand.
WordPress 5.0 launch videocreative direction, motion, animation
goodform. identitycreative direction, branding, design
Nickelodeon Comic-Con Experiencecreative direction, experiential
Automattic x Tumblrmotion, design
The Tunnel Seriesmotion, computational art
The Rainbow Seriesmotion, computational art
The Spiral Seriesmotion, computational art
WordPress 15th AnniversaryBranding, Logo, Design